Founder’s Story

I've loved making products for a long time. One of my earliest memories is from 6th grade, making lavender face masks with a friend – lavender buds and oil sliding down our faces while her brothers laughed at us. It wasn't perfect, but I was hooked. I loved the smells, the textures, the magic of mixing. Since then, I've created products for friends, retreats, parties, and especially for my family. The muscle balm started for my husband's back, the breathing balm for my kids during cold season, the lip balm because I'm obsessed-and it's the best one I've found. Each formula has been carefully curated, adjusted, and improved until it was just right. Whether it's calming a mind, easing a body, or giving someone a moment to breathe-l hope they become part of your rhythm of care.

XOXO,

Erin

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Smitten for Me is more than a brand, it's a reminder that taking care of yourself isn’t selfish, it's sacred. Every balm, soak, and bar carries that message of love & intention.

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